Global, not generic
Product, market and culture belong in one conversation.
GOOD GAMES. A BRIGHTER WORLD.
JOYCE MI
Global Game Copilot
Strategy · Monetization · Global Publishing · AI
Define the category.
Build the system.
From product judgment to global execution. I connect games, data, people and AI to turn ambitious ideas into operating businesses.
Better Games.
A Kinder World.
GLOBAL PERSPECTIVE · HUMAN SPARK
15+years in games & product¹
10+studios · 500+ collaborators¹
Microsoft · Tencent
Zynga · GameloftCareer experience
Game OperationsAuthor & framework builder
ABOUT JOYCE
A global mind.
A human spark.
I’m Joyce Mi, founder of GGC. My work connects category strategy and flagship-product development with the operating systems underneath: data, monetization, LiveOps, global publishing and teams.
Earlier work across Microsoft, Tencent, Zynga and Gameloft shaped a perspective that is both analytical and hands-on. Today I’m applying it to games and AI-native consumer experiences.
Explore career & evidence
Strategic, then practical
A clear decision, an owner and a working next step.
Technology, with heart
Games and AI should create more human possibility.
“Better Games.
A Kinder World.”
EXECUTIVE PROFILE
Global operator. Growth partner. Builder.
Senior game experience matters when the work is not a single task but a chain of product, growth, publishing and operating decisions.
WHAT JOYCE CAN OWN
From category judgment to global operating results.
Joyce connects category strategy, product and R&D interface, monetization, LiveOps, UA, global publishing, data and organization. The role can be advisory, fractional executive or a long-term strategic growth partnership.
Zynga · GameloftCareer experience across four major game companies
PORTFOLIO ECOSYSTEM
One operator. Multiple worlds.
AI-native products and knowledge systems across games, education, culture, wellness, science and lifestyle. Each project is a real operating surface — not a slide-deck concept.
Games · Growth · Publishing
GGC Business
Global game growth, publishing, monetization, LiveOps and executive partnership.
Visit project ↗AI · Revenue · SMESME Growth Lab
Five self-serve revenue copilots for lead generation, pricing, conversion, opportunity discovery and revenue operations.
Visit project ↗Education · Story · FamilyAI Bible for Kids
A child-friendly Bible learning product built around story, reflection, exploration and family connection.
Visit project ↗Culture · Text · EvidenceDharma Atlas
A bilingual Buddhist knowledge atlas connecting texts, concepts, versions, people, places, timelines and evidence.
Visit project ↗Wellness · Nature · EvidenceEarth Healing
A global map and timeline connecting healing traditions, nature-based practices, sensory modalities and modern evidence.
Visit project ↗Science · Learning · InteractionQuriAtlas
A bilingual quantum-learning atlas with interactive experiments, concepts, stories, evidence and learning journeys.
Visit project ↗Lifestyle · Fashion · TravelMEMO
A playful-premium lifestyle brand moving across home, work, travel, resort and after-hours.
Visit project ↗FOUR WORLDS. A BROADER POSSIBILITY.
Where play meets possibility.
Select a world to explore the work.
Social Casino
Social-casino and Casino+ products: player lifecycle, virtual economies, collection systems and LiveOps. Real-money regulation and certification are separate specialist scopes.
THE GGC OPERATING SYSTEM
Ideas into worlds.
Insight into action.
Not disconnected advice. A connected way to define, prove, operate and expand a game business.
Explore each stage →
01
Open to explore.
Find the category. Ask the right question.
Market thesis · Player jobs · Product direction · Greenlight criteria
The whole system.Open to explore.
EXPERT JUDGMENT. CLEAR SCOPE.
Let’s build something
worth playing.
Start with one decision, a focused review or an operating partnership. Paid expertise begins with an agreed scope — no surprise billing and no unlimited “quick questions.”
A CLEAR PLACE TO START
One question. A product. An operating business.
Choose the scope that matches the work. Every option opens its deliverables and boundaries before you enquire.
CNY base fees. USD is indicative at a planning rate of 7.20 CNY/USD, not live FX.
16 scoped engagementsS01
Expert Decision Call
CNY 5,000
per session1 question; 60-minute call; up to 30-minute pre-read; concise next steps
S02
Executive Diagnostic & Decision Memo
CNY 20,000
per engagement1 game/decision; up to 20 pages; 2-hour workshop; 2–4-page memo; 1 clarification round
S03
Product, Retention & Monetization Audit
CNY 50,000
from / project1 game; 1 market; up to 3 benchmarks; KPI baseline; FTUE/economy; prioritized fixes; 90-day roadmap
S04
Global Publishing & GTM Sprint
CNY 80,000
from / project1 title; up to 2 markets; positioning; channels; launch gates; budget; partner brief
S05
UA & Creative Performance Review
CNY 40,000
from / project1 title; up to 2 channels/30 creatives; cohort/ROAS; creative tests; stop/scale rules
S06
Economy & LiveOps Blueprint
CNY 60,000
from / project1 core economy; 90-day event framework; sources/sinks; offers; segments; testing workbook
S07
Organization & Hiring Calibration
CNY 20,000
per scopeUp to 3 roles/JDs; interview rubric; decision rights; hiring sequence; manager workshop
S08
Partner Sourcing & Introduction Readiness
CNY 20,000
from / project1 partner category; public-source shortlist up to 10; pitch brief; permission-based coordination
S09
Commercial Due Diligence
CNY 80,000
from / project1 target/product; market and KPI quality; model; team; assumptions; risk and committee questions
S10
Strategic Advisory Retainer
CNY 30,000
per month1 project; 6 hours/month across 2 calls/pre-read/async; monthly decision log; initial 3-month scope
S11
90-Day Operating Partner
CNY 300,000
from / 90 days1 title/market; up to 4 principal days/month; weekly review; KPI/WBS; release/LiveOps/UA; monthly P&L
S12
Annual Global Game Copilot
CNY 1,280,000
from / year12 months; up to 4 principal days/month; quarterly reset; governance; measured improvement
S13
Executive AI Workshop
CNY 38,888
from / half dayUp to 12 participants; 3-hour live session; intake; 1 game-business AI workflow; templates
S14
AI Workflow Pilot
CNY 120,000
from / pilot4–6 weeks; 1 workflow; up to 2 authorized sources/tools; sandbox; up to 30 evaluation cases; approvals; SOP
S15
Web3 Game Product & Economy Review
CNY 50,000
from / project1 game; journey; wallet friction; off/on-chain economy assumptions; retention; rollout risks
S16
Game Operating Masterclass / Keynote
CNY 20,000
from / sessionUp to 90 minutes; 1 business theme; audience-specific examples; checklist
Indicative fees; final scope and billing currency are agreed before work. Taxes, travel, media and specialist implementation are additional unless included in writing. One delivery language — English or Chinese — is included.
THE CAPABILITY ATLAS
The whole system.
Open to explore.
Fourteen domains, connected through product and business decisions. Open a capability to see the problem, output and measures.
01Category strategy & greenlight+
The problem. New category, unclear product direction.
The work. Market taxonomy, player jobs, competing loops, thesis and kill criteria.
What we measure. Decision quality; hypothesis validation; time to greenlight.
S02 / S04 / S09 →02Product & R&D interface+
The problem. A product exists but the first sessions do not work.
The work. Core-loop review, FTUE, unlock cadence, requirements and release checklist.
What we measure. Activation; D1/D7 retention; funnel completion.
S03 →03Analytics & experimentation+
The problem. Many dashboards; no defensible decision.
The work. Metric dictionary, cohort/DAU/revenue/LTV models, event plan, A/B design and source QA.
What we measure. Data validity; experiment cycle time; KPI movement.
S03 / S05 / S11 →04Economy & monetization+
The problem. Players return but payer conversion or LTV stalls.
The work. Sources/sinks, offers, VIP/pass/subscription, payer segmentation and price testing.
What we measure. Payer conversion; ARPDAU; retention-adjusted LTV.
S03 / S06 →05LiveOps & lifecycle+
The problem. Calendar is busy but commercial rhythm is weak.
The work. Event portfolio, seasonality, lifecycle triggers, win-back and live review cadence.
What we measure. Event lift vs baseline; retention; reactivation.
S06 / S11 →06UA & creative systems+
The problem. Spend grows faster than player value.
The work. Channel economics, creative taxonomy, test design, budgets and stop/scale rules.
What we measure. CPI; cohort ROAS; payback; creative learning velocity.
S05 / S11 →07Global publishing & localization+
The problem. Strong R&D; overseas operating layer missing.
The work. Market sequencing, launch gates, channel strategy, localization briefs and release operations.
What we measure. Readiness; market cohort economics; issue backlog.
S04 / S11 →08Community, PR & distribution+
The problem. Traffic, content, community and brand work in silos.
The work. Positioning, editorial cadence, KOL brief, community/CS feedback loop and partner map.
What we measure. Qualified traffic; feedback resolution; community conversion.
S04 / S08 / S14 →09Organization & operating governance+
The problem. Founder is the default escalation point.
The work. Role scorecards, RACI, hiring sequence, WBS, reviews and P&L/portfolio allocation.
What we measure. Cycle time; ownership clarity; milestones; burn control.
S07 / S11 / S12 →10Partnerships & commercial diligence+
The problem. A deal has access but no defensible business case.
The work. Partner criteria, consent-based introductions, commercial brief, data questions and scenario model.
What we measure. Qualified meetings; decision completeness; agreed next action.
S08 / S09 →11Web3 game commercial design+
The problem. A token story exists; the player proposition is weak.
The work. Player value, onboarding, off/on-chain economy boundaries, community and GTM.
What we measure. Player retention and product use; not token price.
S15 →12AI-native operating infrastructure+
The problem. AI creates drafts but not repeatable operating processes.
The work. Research-to-decision, retrieval, content QA, CRM briefs, reporting, evaluation and approval.
What we measure. Time per task; accuracy; rework; adoption; cost per useful output.
S13 / S14 →13AI-native consumer product incubation+
The problem. An idea needs a testable, monetizable product.
The work. Conversation/voice UX, memory boundaries, paywall experiments, analytics and rollout roadmap.
What we measure. Activation; willingness to pay; retention; safety/quality.
S02 / S03 / S14 →14Methods, education & executive communication+
The problem. Teams need transferable judgment, not another deck.
The work. Operating playbooks, case-based workshops, decision memos and management education.
What we measure. Skill application; decision quality; follow-through.
S02 / S13 / S16 →AI ENABLEMENT
Less repetition.
More possibility.
Human judgment leads. AI supports evidence gathering, creative learning and operating rhythm — with evaluation and human approval built in.
Research → decision
Source-linked intelligence, decision briefs and a reusable knowledge base.
Content → learning
Creative briefs, localized variants, review and test-result synthesis.
Data → operating rhythm
KPI commentary, anomaly triage, meeting briefs and owned follow-ups.
COMMON BUSINESS QUESTIONS
Twelve anonymized service scenarios. These describe work that can be scoped; they are not claims of verified client results.
PUBLIC VOICE & CREDENTIALS
Ideas are useful when they become public, testable and reusable.
Follow the work through LinkedIn, published writing, public talks and verified industry roles.
LinkedIn · Joyce Mi
Global game growth, publishing, LiveOps, monetization, AI-native product building and operating-system thinking.
Follow Joyce on LinkedIn ↗BOOK
Publications
Author of Game Operations and Global Expansion: Strategies, Methods, and Skills, published by China Machine Press in 2024 under the byline Ai Xiaomi / 艾小米.
Publisher reference ↗SPEAKING
Selected public speaking
Public records include Baijing, Huibuluo × Xiaguang, and RongCloud × Everyone Is a Product Manager industry events.
ROLES
Honors & industry roles
Tencent entrepreneurship-community mentor and industry educator. Award and conference applications are never presented as wins before formal acceptance.
View public reference ↗NEWS · RECOGNITION · SPEAKING
A career is stronger when the evidence stays visible.
Selected awards, published work, speaking appearances and recent public thinking — with direct links to the original record.
Tencent-alumni Entrepreneurship Honor Roll
Selected for the H2 2015 Tencent-alumni entrepreneurship honor roll while serving as CEO of Taoyuan Xigu; received the recognition on stage at the May 2016 Partners Summit. This was organized by Tencent-alumni community organizers and media, not a Tencent corporate award.
Award record ↗
Game Operations and Global Expansion
Published by China Machine Press in 2024 under the byline Ai Xiaomi / 艾小米. ISBN 978-7-111-75037-6. A practical system covering team collaboration, product lifecycle, LiveOps, retention, monetization and global expansion.
Publisher page ↗Hangzhou App Global-Growth Salon
Speaker at the RongCloud × Everyone Is a Product Manager event on App global growth, with an on-site signing for the book.
Event record ↗Digital Technology Overseas Innovation Summit
Shared “The Art and Science of Global Pan-Entertainment User Acquisition” at the Huibuluo × Xiaguang summit in Shanghai.
Summit recap ↗Slot+ and Coin Master category analysis
Published under the Ai Xiaomi byline on KCHUHAI, extending long-running category analysis across Casino / Slot+ and hybrid game formats.
Read article ↗Latest game-operations thinking
Recent public posts cover Sims operating systems, the 48-hour response rule in LiveOps, AI-driven studio organization and the Game Ops Hub.
Follow latest posts ↗SELECTED SPEAKING & INDUSTRY CONTRIBUTIONS · 2019–2026
A visible record of the methodology evolving from channel execution to full-stack game operating systems.
ANNUAL PARTNERSHIP
Buy senior judgment once. Keep it inside the business all year.
For teams with a real product, funding and global ambition. Annual work is designed around executive judgment, operating cadence, measurable priorities and the client’s own execution team.
Executive Advisory
CNY 880,000+ / yearBoard-level and founder-level judgment: product, market, portfolio, quarterly reviews and major decisions.
Fractional CMO / COO
CNY 1,280,000–1,680,000 / yearEmbedded growth and operating leadership across publishing, monetization, UA, LiveOps, data and organization.
Strategic Growth Partner
CNY 1,980,000+ / year + performance participationLong-term partnership for global scale, with success mechanics agreed against a written baseline and attribution rules.
Discuss annual partnership ↗
Reference annual models. Final scope, capacity, decision rights, performance mechanics and billing are confirmed in the written SOW.
HOW WE WORK
A clear beginning.
A working next chapter.
01 / Define the scope
One product, one decision, authorized data and an accountable sponsor.
02 / Build the plan
Baseline, priorities, deliverables, decision rights and an implementation owner.
03 / Review & move
Review outcomes against the baseline. Renew, adjust or stop on evidence.
Career, scope & evidence +
Career and project records are first-party materials. Chinese CityVille: reported D1 retention improvement of 700 basis points (7 percentage points). The 500+ figure refers to a collaboration network, not direct reports. Company names describe past experience, not endorsements. Results are project-specific, not guarantees.
Zynga — Product Manager, leading multiple producers; led product and commercial operations for CityVille’s Tencent edition, FarmVille’s Chinese edition, and global Bubble, Ruby and Slingo. Gameloft — Head of Asian Operations; led global Order & Chaos and Heroes of Order & Chaos, and Minion Rush in China. Founder — built development and publishing teams, launch processes and GGC.
Career record ↗ · Publisher reference ↗Commercial terms & important boundaries +
Proposed terms: calls and workshops prepaid; projects 50% at kickoff / 50% at handoff; retainers monthly in advance. The written agreement controls. No guaranteed revenue, ranking, fundraising or contacts. Web3 work is commercial/product advisory, not legal, investment or smart-contract security advice. Body, Mind & Spirit work is product design and research, not medical treatment.
Pricing context & research notes +
The existing market research compares scoped provider offers, not a statistical market median. Its references include O-CMO, Acculead and Ocean View Games. GGC prices are proposed specialist fees; a written scope governs each engagement.
O-CMO ↗ · Acculead ↗ · Ocean View Games ↗LET’S BUILD A BRIGHTER TOMORROW
Your next chapter
starts with a decision.
Tell me what you are building, where you want to go and the decision that needs clarity.
A 15-minute fit conversation can clarify scope. Product diagnosis and substantive advice are paid engagements.
minyajing@gmail.com ↗